Le Parisien / Aujourd'hui en France

Advertising campaign for a french journal, Le Parisien (Aujourd'hui en France). Grand jeu Pictokado is a promotional game to reward readers who find a mysterious pictogramme in one of the printed journals. agency : Polygonegroup art direction : Wee Pin Ng creative director : F. Saraccino

LE PARISIEN POSTER CAMPAIGN

Art direction
"Grand jeu Pictokado" is a promotional game to boost the journal's sales. The campaign rewards readers who find a mysterious pictogramme in one of the printed journals.
Client: Le Parisien/ Aujourd'hui en France (French journal) ; Agency: Polygonegroup

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